Google Trends is a tool provided by Google that analyzes the popularity of search queries across various regions and time periods.
How Google Trends Data is Collected
- Google Trends analyzes a sample of all web searches conducted through Google Search to calculate the popularity of search terms over time.
- It does not provide absolute search volume numbers, but instead shows relative search interest data on a scale from 0 to 100.
- The numbers represent search interest relative to the highest point on the chart for the time and location selected.
Using the Google Trends Interface
- You can enter topics or search terms into the Trends interface to see their popularity trends over time.
- The main graph shows the search interest over time, with data points scaled on a range of 0 (least popular) to 100 (peak popularity).
- You can filter the results by location (country, region, metro area), time range, category, and search type (web, image, news, etc).
- Related topics, queries, and geographic interest data are also shown to provide more context.
Key Use Cases
- Identifying search trends and seasonality patterns for a topic.
- Comparing popularity of different search terms over time.
- Seeing which locations have the highest search interest for a term.
- Finding related top queries and topics for content ideation.
- Analyzing potential impacts of events on search behavior.
In summary, Google Trends provides valuable insights into search interest patterns and relative popularity of queries, which can inform content strategy, marketing campaigns, and other data-driven decisions.